How To Fix Your Marketing Strategy With Marcus Sheridan

How To Fix Your Marketing Strategy With Marcus Sheridan When you were younger, who did you go to when you had a tough question? Your single source of truth your dad. These days, when people have questions, they ask a search engine. They go to Alexa! There are big questions that companies are afraid to answer. As marketers, are you listening to questions your customers are asking? Are you answering the right questions? Today, my guest is Marcus Sheridan, author of They Ask You Answer. Premise of Book: Business philosophy of how buyers think, questions they ask, and how they want to learn and buy Elements of Success: Seen as a teacher and trusted voice in your space Many of us think and speak like marketers; be honest when creating content Big 5 subjects that determine what people buy and companies don’t want to address; cost-based, negative/problems, comparison, best of, and reviews Let customers learn from you, not someone else; consumer ignorance is no longer a viable sales and marketing strategy Stop the mindset of digital marketing as an expense and sales team as revenue Get leadership to understand concepts/results of sales and marketing initiative Marketer Psychology: Prophet to the world, but no one listens to you in hometown Why are you producing content? For marketing or sales? The falsehood of too much Emails should include education; refuse to be average Links: They Ask You Answer Marcus Sheridan Marcus Sheridan on LinkedIn Marcus Sheridan’s Email Marcus Sheridan on Twitter The Sales Lion Blog Amazon Alexa Angie’s List Seth Godin Who and what would you like to hear about and from? Send me your feedback! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Marcus Sheridan: â€Å"It’s a business philosophy and it’s an obsession with the way buyers think, the questions they ask, and how they want to learn and how they want to buy.† â€Å"We make a big mistake within the marketing space because, fundamentally, too many of us think and speak like marketers.† â€Å"Big 5: Buyers are obsessed with them. Businesses don’t like to talk about them.† â€Å"Consumer ignorance is no longer a viable sales and marketing strategy.†

3 More Sentences Lacking One Word to Be Correct

3 More Sentences Lacking One Word to Be Correct 3 More Sentences Lacking One Word to Be Correct 3 More Sentences Lacking One Word to Be Correct By Mark Nichol Often, when readers stumble on a faultily constructed sentence, the obstacle is merely one seemingly inconsequential word- or, more accurately, the omission of what is actually an essential component of the sentence. In each example below, one missing word throws off the sentence. Discussion and a revision point the way to a coherent statement. 1. Management’s assumptions about markets, customers, competition, technology, regulatory and other external factors are fundamentals that shape the organization’s strategy. This sentence is constructed as if regulatory and â€Å"other external factors† are distinct list items, but they are actually part of the same unit- regulatory and â€Å"other external† each modifies factors, so the sentence must be slightly reorganized to reflect that fact: â€Å"Management’s assumptions about markets, customers, competition, technology, and regulatory and other external factors are fundamentals that shape the organization’s strategy.† 2. What has worked in the past can and will change by the season, day, or even the hour. The article the before season can carry the weight of all three nouns that follow it (â€Å"What has worked in the past can and will change by the season, day, or even hour†), but the sentence flows better if each noun is assigned its own article: â€Å"What has worked in the past can and will change by the season, the day, or even the hour.† Revising the sentence to reflect one alternative or the other is necessary, because if all three nouns do not share one article, day must, like the others, have its own. 3. The above list is not intended to be all-inclusive or suggest that companies not take advantage of resources. The sentence syntax dictates that what precedes or and what follows it be equivalent, so each phrase should be preceded by the infinitive to; otherwise, the implication is that the reader is to understand that the equivalents are â€Å"be all-inclusive† and â€Å"be suggest†: â€Å"The above list is not intended to be all-inclusive or to suggest that companies not take advantage of resources.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Definitely use "the" or "a"Taser or Tazer? Tazing or Tasering?Words Often Misspelled Because of Double Letters